For best results with ASO, include relevant keywords within your title, as this text heavily factors into app store search results. Kick off your research process with a tool like Keyword Explorer.Ĭoming up with a unique name for your app isn’t just a matter of branding. Similarly, you’ll have to decide if it makes more sense to rank in the top 10 for a few highly competitive keywords or to rank in the top spot for keywords with a lesser search volume. You can then determine whether or not it makes sense to target these same keywords or a separate set of keywords unique to your individual value proposition. It’s equally important to survey your competition to identify which keywords are being targeted by apps similar to yours. The best way to identify these optimal keywords is consumer research - finding out exactly what search queries brought your customers to your app and the natural language they use to describe it.

Your goal is to improve discovery in app store searches and target those keywords that drive the most traffic.

Your ASO strategy begins with putting yourself in your customer’s shoes.

Should I target the obvious keywords or the less obvious (and less trafficked) keywords that better speak to my unique offering and points of differentiation?.

How easily can I compete against these apps on the same keywords?.

What keywords do my competitors target?.

What are their top reasons for downloading and using my app?.

What language do my customers naturally use?.

How well do you know your customers and your competition? A well-formed ASO strategy hinges on understanding how your customers use your app, along with a deep view of your competitive landscape. Understand your customer and your competition To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.ġ.

But how does a marketer optimize for better discoverability in an app store?

Deconstructing the App Store Rankings Formula with a Little Mad ScienceĪpp Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page.

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back.

Here’s How App Store Optimization Can Work for Your Brand.

App store download ranking